Media events do something a press release can't: they let journalists, creators, and tastemakers experience your story firsthand. But pulling one off, from building the right guest list to tracking coverage afterward, takes real coordination.

Read on for Outerlands Bar Manager Andi Miller’s summertime spin on a classic margarita.

When done well, they offer journalists an immersive, hands-on experience with a product that no press release can replicate.

The best pitches don't read like press releases. They read like you're letting a journalist in on something they'd genuinely want to cover.