Featured Services
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For restaurants, wineries, bakeries, coffee shops and craft food and drink makers building a PR presence from the ground up.
Before we can pitch you anywhere, we need to know who you are, and so do you. This package gives you the core infrastructure every PR effort runs on.
What's included:
Brand & Story Audit
Core Messaging & Talking Points
Media List Support
Deliverables:
A written Brand & Story Audit that identifies gaps and opportunities in your current messaging across platforms including your website, overall web presence, and social media
A finalized Talking Points guide written in your voice
A curated Media List of contacts specific to your concept and market
Clear story foundations that showcase:
Who you are
What makes you stand out
Why your story matters
Why now?
Clients who complete The Foundation before moving to a retainer get measurably better results, faster. This is also the package we recommend as a retainer prerequisite — it means we're pitching from a place of clarity, not guesswork.
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For brands navigating a major moment: an award nomination, a seasonal campaign, a new chef, an anniversary, or a rebrand.
You've earned attention. This package makes sure you're ready for it, and that you make the most of it while the window is open.
A key award, major partnership, retail expansion, or leadership change — these moments generate press only if you’re positioned to receive it. Momentum has a short shelf life. This package is built for that window.
What's included:
Brand & Story Audit
Core Messaging & Talking Points
Interview Prep
On-site Support (half-day)
What’s not included:
No active pitching
Deliverables:
A written Brand & Story Audit identifying how your current story aligns with the moment
A finalized Talking Points guide tailored to the specific milestone
A mock Q&A Session with written debrief
Four hours of On-Site Support for a media event or press appearance
Read more about our work with Broad Street Oyster Co. on their two year anniversary menu refresh
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For brands 6–12 weeks out from a launch or major milestone (a new product release, seasonal push, new market, or big partnership).
You have a deadline and one shot to make a first impression. This package gives you what you need to enter your launch window with a clear strategy, a confident voice, and hands-on support where it matters.
This is where we see brands fail. You have been working towards your goal of opening your restaurant/bakery or launching your product. You have done all the behind the scenes work, but you’re not ready with your story. You don’t know what to do if a journalist comes in without announcing themselves and fast tracks the attention sooner than you anticipated.
Let us take that work off your plate so you can continue to focus on what you do best. We’ll take care of the rest.
What's included:
Brand & Story Audit
Core Messaging & Talking Points
Opening & Launch Campaign
Interview Prep
On-Site Support (half-day)
Deliverables:
A full Launch Strategy document with timeline, pitch angles, and media targets
A finalized Talking Points guide written in your voice
A mock Q&A Session with written debrief
Four hours of On-Site Support for a media moment (press day, product shoot, event, or key activation)
Most launch coverage is won or lost in the 6 weeks before you go live. This package is built around that window, so you're not scrambling when the requests start coming in.
Post-launch coverage is almost if not more important, we will work together to either set you up to do it on your own, or find a way to work to continue supporting your hard work.
Read more about our work with Oakland’s Grand Lake Kitchen on their first San Francisco opening
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For brands that want creator content that feels effortless and actually drives results.
We handle the behind-the-scenes coordination so you get consistent, on-brand coverage without adding more to your team’s plate.
What’s included:
Creator event planning
One-off invitations and reservations
Talking points that don’t sound scripted
Content capture + performance analytics so that you can share their content and take it further on your page
3-month minimum commitment.
Read more about our work with Dandelion Chocolate on an ice cream social at Bloom Salon -
For brands that want a consistent PR presence — not just a one-time push.
What’s included:
Bi-weekly strategy calls
Active media pitching
Curated media list maintenance
Ongoing materials development
Media opportunity alerts
Key introductions
Retainer clients receive priority response time and preferred rates on à la carte add-ons.
4-month minimum commitment.
What It’s Like to Work With Us
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Petit Américain Pop-Up Generates 11 Placements and Sells Out Residency
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Sweet Coverage, Perfectly Timed: Valentine's Day for Dandelion Chocolate
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Mägo Earns San Francisco Chronicle Top 100 Debut and Six Features in 2025
À La Carte Services
Our à la carte services work best when they're matched to your business and where you actually are. Every engagement starts with a short introductory call so we can make sure we're pointing you at the right thing.
These options are also available as add-ons for existing clients and retainer partners.
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This will include: strategy, media guidance, pitch review — whatever you need most right now. We’ll start with a 30 minute call to determine needs and then determine the best way to utilize our time.
3-hour minimum.
Learn more about how to get started with pitches that journalists want to read. -
A clear-eyed look at how your restaurant sounds right now and how it should. Covers website, social, and press materials. Delivered as a written document you keep.
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What you say when someone sticks a microphone in your face. Built for your voice, your concept, your story. Delivered as a finalized guide you can hand to your whole team.
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Mock Q&A, on-site coaching, and a written debrief. Built for San Francisco Chronicle features, Eater interviews, podcast appearances, or any moment where you need to be sharp and on-message.
Interview Prep can only be an add-on to those that participate in the Brand & Story Audit and Core Messaging & Talking Points
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A curated, hospitality-specific list, not a generic database dump. The right writers, editors, and producers for your specific story and market. 30–50 contacts, regularly maintained. In addition to the media list, you will get access to our media look book to share with your team.
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Photo shoot prep and/or production, press day coordination, retail or event support, and launch-day logistics. We show up, so you can stay focused on the work.
Available for a half (4 hours) or full (8 hours) day.
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A media dinner is one of the most effective tools in hospitality PR — when it's done right. We handle everything from concept and guest list curation to run-of-show, talking points for the table, and a follow-up strategy to convert attendance into coverage. You focus on the food and the hospitality.
We’re on-site day of and during the event to make sure that everything is executed flawlessly with your team. We will assist with attendee follow up, develop a recap with visuals, data, content capture, etc.
Learn more about what it takes to plan and execute a successful media dinner.
Frequently Asked Questions
Not sure where to start? Take a look at the FAQs and when you’re ready to chat, click below to book an intro call.
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We work with restaurants, pop-ups, wineries, artisan food makers, culinary nonprofits, and event organizers.
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We know hospitality inside and out, with years of experience in both back and front of house. We’re also Bay Area natives, so the local context we bring is firsthand.
As a small agency, you’ll work with the same team throughout our partnership. That means we get to know your story and how to tell it well.
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Public relations doesn’t come with guaranteed sales numbers, and we will never promise you a number we can’t back up. What we do promise is full visibility: pitches sent, placements secured, and unique monthly visitor (UMV) tallied. We also put in work that is harder to measure but just as critical, like facilitating media reservations and building new partnerships. These efforts don't always lead to coverage right away. But they build the relationships that make future coverage possible, and that's exactly where our experience shows.
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It depends on the scope of our work together. For à la carte services, we meet at the start of the project, then collaborate over email as we go. Retainer clients meet with us every other week and get priority response time.